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Click on the complexity of digital interfaces. Hugo Pardo Kuklinski. Interfaces of the future

comment on the book by Carlos Scolari

(Summary text published by Hugo Pardo Kuklinski ).

"Click. Towards a semiotics of digital interactions, is the work of Carlos Scolari, head of the Digital Communication Department of Universitat de Vic, and an expert in understanding and interface design digital.
His ways and theoretical work revolves around digital interfaces.
"We believe that the interfaces are not transparent and neutral place where the subject interacts automatically with a text, whether written or multimedia." (Scolari, 2004: 15). So Scolari
proposes: "take the first steps in a critique of instrumental reason, theoretical work of deconstruction is intended to overcome the myth of the transparency of interfaces."
Reading "Click" definitely helps to understand about the user's perception on digital interfaces.
The vital importance of the interfaces is that they are "at the same place, prostheses and communication."
"We decided to leave the analysis of macro-as easily degradable large digital storytelling ephemeral and of little theoretical consistency, to follow another way: we enter the digital territory from the interfaces and microevents taking place in front of the interactive whiteboard .
for Bettini "The use of signs by the man is never neutral or naive. Even in the simplest manifestations, and spontaneous reference frame is verified procedures, abstractions, inferences, and experiments that may rarely reach the limit awareness of the subjects participating in the communicative exchange (sender and recipient), but always involve a close relationship with the phenomenon of the simulation. "Scolari
acquaints us with metaphors and rhetorical function.
In his book highlights 4 metaphors:

1. conversational metaphor : the user interacts with the computer, without mediation of printers or keyboards. The metaphor refers to the interface as a dialogue was enhanced by the utopia of total interaction that has accompanied the history of computing from the postwar years. Science fiction has contributed to enhance its interactive logic.

2. The instrumental metaphor : the user manipulates virtual objects. To distinguish the old systems alphanumeric input via keyboard commands, these environments graphics were called WIMP (Windows, Icons, Mouse, Pointer). This metaphor came to the digital world to millions of users who did not possess a specific expertise or could speak the language of the machine.

3. The superficial metaphor : the user acknowledges the present virtual objects on the screen.

4. The spatial metaphor : it is the interaction with other subjects or objects in virtual space. Many designers and theorists have privileged or three-dimensional spatial metaphor to describe interfaces. We talk about video games, virtual museums, the MUD. "The spatial metaphor has permeated the language we use regularly to describe our experiences with digital machines. (For example) we visited a museum in CD-ROM ...".

Another useful aspect to be noted in this semiotic interactions Digital is the idea of \u200b\u200bthe grammar of interaction to differentiate it from the web usability, understanding the interaction as more complex than the observance of the rules of usability proposed by Jakob Nielsen, among others. Scolari says that in a digital storytelling (a website could be the most typical example) have three grammars: the text of the page and interaction. The last of these takes on greater meaning for the user. The head of the grammar of interaction is the interactor designer, a professional role split graphic design and system engineering has emerged in the mass use of computers and products web, digital interfaces of all types and presentations on CD-ROM.
Finally, Scolari confirms its conceptual approach based on three examples: the word processing software, the interactive project and the online journal Senses www.clarin.com Argentina. Text processors, refers to the processing of alphanumeric tool 80 to a product-oriented Web today.
"You can say that in the late 90's the utopia of a WYSIWYG word processor has been reached. The interfaces with the insertion of instructions, which the operator gave the computer commands have been largely overcome by the graphics-based interfaces in direct manipulation of objects. "(189)